Why African Americans Should Have Boycotted the 2024 Election Instead of the 2025 DEI Target Protest

In recent years, African Americans have engaged in various economic and political protests, voicing concerns over corporate policies and government actions. The 2025 DEI Target protest, sparked by diversity, equity, and inclusion (DEI) controversies, has gained attention as a major economic boycott. However, a far more impactful protest would have been a nationwide boycott of the 2024 election—a move that could have directly addressed the systemic neglect of Black communities in favor of non-citizens, open border policies, and the government's blatant prioritization of immigrants over African Americans.

Instead of targeting a corporation that has little impact on government funding and policymaking, African Americans should have taken political action by refusing to participate in a system that continuously overlooks their needs. The 2024 election was an opportunity to demand real change, yet Black Americans were expected to vote for leaders who have done little to prioritize their interests.

1. Open Borders & the Neglect of Black Americans

The open border policies implemented by the current administration have had a devastating impact on Black communities. These policies have allowed millions of undocumented immigrants to enter the U.S., and instead of prioritizing the needs of American-born citizens—particularly African Americans who have endured systemic oppression for generations—the government has rushed to provide aid and resources to non-citizens.

African Americans have long struggled with underfunded schools, poor housing conditions, and high unemployment rates, yet these concerns have been pushed aside to accommodate newly arrived immigrants. Instead of addressing the generational economic disparities Black Americans face, elected officials have chosen to funnel resources to non-citizens, leaving Black neighborhoods to suffer.

By boycotting the 2024 election, Black Americans could have sent a powerful message to political leaders: We will not continue to support a government that refuses to support us.

2. Over $6 Billion in Aid to Immigrants—While Black Communities Struggle

One of the most glaring betrayals of African Americans by the government has been its unprecedented financial support for non-citizens. In 2023 and 2024, the U.S. government allocated over $6 billion in aid to immigrants—covering housing, food assistance, healthcare, and legal aid.

Meanwhile, African Americans continue to face:

• Underfunded public schools with outdated materials and overworked teachers.

• High crime rates in neglected communities due to lack of resources.

• Limited access to business loans and homeownership opportunities.

• Rising homelessness rates, particularly among Black veterans and families.

Instead of investing in Black communities, the government redirected billions of taxpayer dollars to non-citizens who have contributed nothing to the country. This misplaced funding should have been a wake-up call for Black voters in 2024.

A voting boycott would have forced political leaders to recognize that Black Americans are no longer willing to be used as pawns in their political agendas.

3. Immigrants Were Placed in Black Communities Without Input from Residents

Another major betrayal has been the government’s decision to house thousands of migrants directly in Black communities—without the consent or consultation of local residents.

Cities like Chicago, New York, and Philadelphia have seen a surge of migrant shelters in predominantly Black neighborhoods, causing:

• Increased competition for affordable housing.

• Overcrowding in public schools and hospitals.

• A rise in crime and economic instability.

Rather than investing in housing assistance for low-income Black Americans, the government prioritized emergency housing for migrants. African Americans, who have fought for decades to establish and maintain their communities, are now watching their resources be handed to those who have not contributed to the country.

If Black voters had boycotted the 2024 election, politicians would have been forced to acknowledge the growing frustration of the community. Without the reliable Black vote, no candidate could have ignored the demand for policy changes.

4. The DEI Target Protest Hurts Black Business Owners, Not the System

The 2025 DEI Target protest—driven by concerns over diversity policies and corporate social agendas—has led to widespread boycotts of one of the country’s largest retailers. However, the reality is that this protest is misdirected and does little to challenge real systemic issues.

Who Actually Gets Hurt?

• Black business owners who supply Target with products lose income.

• Black employees working at Target may lose their jobs due to revenue losses.

• Minority entrepreneurs who rely on corporate partnerships face financial setbacks.

A corporate boycott does not challenge government policies—but a nationwide election boycott would have.

By not voting, African Americans could have disrupted the political system and forced politicians to earn their votes by making real commitments to improving Black communities.

5. The Power of a 2024 Election Boycott

A 2024 election boycott would have:
✔ Exposed the Democratic Party’s reliance on Black voters without real policy benefits.
✔ Forced politicians to address open border policies that harm Black communities.
✔ Demanded financial reinvestment into Black neighborhoods instead of non-citizens.
✔ Sent a strong message that Black Americans will not tolerate being second-class citizens in their own country.

The Political Reality

Both major political parties expect Black voter loyalty while offering very little in return. However, a strategic voter boycott would have put pressure on elected officials to prioritize real policies that benefit African Americans.

Politicians need Black votes to win. If those votes disappear, they will be forced to listen.

Conclusion: It’s Time for a Shift in Strategy

African Americans must rethink their political strategy. While the 2025 DEI Target protest is symbolic, it does not challenge the government’s failure to prioritize Black communities.

Instead of boycotting corporations, a nationwide election boycott in 2024 would have sent a clear message that Black voters will no longer support a system that works against them.

What Comes Next?

• Demand real policy commitments before offering political support.

• Hold politicians accountable for prioritizing non-citizens over African Americans.

• Focus on economic and community empowerment rather than symbolic corporate protests.

The future of Black political power is not in boycotting stores—it is in demanding real change through strategic political action.

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